SCARCITY is a self-initiated magazine concept designed to raise awareness about the growing global water crisis. Through impactful editorial design, this project aims to inform readers about the consequences of water shortages, contamination, and the increasing dependency on bottled water due to lack of safe access.

The cover features a hand-drawn silhouette of a woman walking on dry, barren land with a child on her back — a symbol of the daily struggle faced by many to collect clean water. The masthead “SCARCITY” is set in bold red to evoke urgency.